I’m a Brand Consultant and Associate Creative Director with a deep and diversified background in writing, editing, and communications. My work spans disciplines, media, businesses and platforms—from top-to-bottom rebrands of Fortune 100 companies to bylines in the New York Times. I’m a creative thinker who brings enthusiasm to every task, a discerning eye to every detail, and a collaborative spirit to every project.

Areas of Expertise


 

Voice and Identity

Brand Strategy

Strategic Messaging

Copywriting

Copyediting

Website Content

Story Editing

Communication Toolkits

Brand Videos

Brand Guidelines

Taglines

Corporate Bios

Case Studies

White Papers

Ghostwriting

Long-form Journalism

Client Projects


 

Hewlett Packard Enterprise

Bain & Company

IBM

American Express

St. Jude Children’s Research Hospital

Mayo Clinic

Johns Hopkins

Chicago Board of Trade Building

Johnson & Johnson

Aetna

Farm Sanctuary

Northern Trust

Thrivent

The New York Times

The Washington Post

Gannett/Tegna

Bloomberg Industry Group

 

Employers and Partners


 

My History and Approach


 

I’m one of the lucky ones.

While many people spend a substantial portion of their lives searching for a purpose both personally and professionally, I found my calling as a writer early on—no doubt influenced by my journalist father and show business mother.

We were a family of communicators. Storytellers all. That’s why what I do has always felt very personal. It’s in my DNA. And it’s why I believe every word counts.

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If you’d like to know more about my work, or have a project in mind, you can always reach me here:

jendrst@gmail.com